Why You Need a Responsive Website

There are four primary benefits of having a responsive website:

1. Increased visibility. When it comes to local searches, 50% of consumers who do so on a smartphone visit the business within 24 hours, and local mobile-based searches lead to more sales (18%) than non-local searches (7%).
2. M-commerce is the future. Currently, mobile phones are the most widely used computing devices on Earth. As more people access the internet via a phone or tablet, more people are using them to purchase goods and services. Additionally, 30% of mobile shoppers will abandon a transaction if the shopping experience is not optimized for a mobile device.
3. It will juice your SEO ranking. In the ongoing effort to up or maintain your site’s search engine optimization (SEO) ranking, a responsive site has to factor into the equation. Google favours responsive sites. In fact, responsive design is Google’s recommended design pattern.
4. A lack of speed kills. Page load times and streamlined experiences on mobile devices are extremely important. According to a Google/Ipsos study, an estimated 29% of smartphone users will immediately switch to another site or app if they can’t find the information they want or if the site loads too slowly.

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